My web design clients often ask me about social media. Should they get on facebook or Twitter? Some ask me about blogging. While I am a fan, I also realize that these are not for everyone and I try to help my clients understand that.
Sure social media can help you promote and grow your business in so many ways — and at a really minimal cost. But not everyone is suited to be sociable on a daily or near daily basis. It takes a certain kind of temperament to tweet. And it takes a commitment of time if you have any hopes of success. If you don’t have the time and inclination and personality to maintain your facebook page or blog on a fairly regular basis — and no employee or family member who can help — then you might have to reconsider whether these are right for you.
Still, if you are strongly committed to adding social media to your marketing and customer service arsenal, then you should find a way to make it happen. The easy startup and low cost mean there is no reason not to do so.
Meanwhile, some varying points of view on the subject.
First, and the piece that got me thinking about all this right now, is some required reading from Joshua Johnson at Design Shack.
Your company can’t survive in this new digital age without social media. It’s a revolution that will change the way you do business for the better and triple your customer base in months.
Sound familiar? Today we’ll take a look at what greedy Internet marketing companies want you to believe about social media and how it compares with reality. Before you spend money on an expensive campaign, you’ll want to read this.
Some alternative views:
At Kikolani: 8 Ways Businesses Should Use Social Media
At Social Media Today: 12 Reasons You Should Use Twitter for Business
And an interesting Infograph at Soshable: How Effective Social Media is for Small Businesses
If you are considering using Twitter, facebook, a blog or any of scores of other social media, we can help you sort it all out.
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